Management Team
Our People. Our Strength.
At Cameron Facilities, our team is our greatest asset. We bring together a diverse group of experienced professionals, each one committed to service excellence, safety, and client success across the industries we serve.
From remote camp managers to specialist tradespeople, from wellness practitioners to project managers, our people are united by a shared purpose:
To deliver meaningful, people-first solutions that make a real impact.
Our Team Includes:
PMI-Certified Project Managers
Remote Village & Camp Operations Managers
Hotel Concierge & Rooms Division Directors
Cleaning & Housekeeping Managers
Wellness Practitioners (Kung Fu Masters, Physiotherapists, Acupuncturists)
Building Maintenance & Asset Experts
Qualified Caterers & Nutrition-Focused Chefs
Pool & Facilities Technicians
Administration & Compliance Support Officers
Sherif Sulejman
Jaypee Artajo
Gordon Bryden
Jessa Concepcion
Sherif Sulejman
Vision-led leadership, grounded in experience across five industries.
Sherif Sulejman is a purpose-driven entrepreneur and the founder and managing director of Cameron Facilities, a rapidly growing integrated services company delivering end-to-end solutions across facilities management, remote camp operations, catering, maintenance, wellness, and village life support services.
Sherif’s career spans over two decades across multiple industries, each one shaping the leader he is today. With a foundation in architecture, he studied in Europe before returning to Australia to lead the design and delivery of more than 20 residential and commercial developments for private family businesses. His approach combined creativity with functionality and an instinct for excellence that would define every venture that followed.
His diverse journey includes:
Architecture & Construction
Over 20 properties developed from concept to completion.
Skilled in balancing design integrity with cost-effective delivery.
Hospitality & Customer Service
Co-owner of a successful Italian restaurant, gaining firsthand insight into service excellence, operations, and team leadership.
Mining & Drilling
Worked his way up in the Australian drilling industry from offsider to relief driller.
Operated RAB, RC, and Diamond rigs across WA and the NT, contributing to major exploration projects in remote regions.
Built lasting respect for the demands of FIFO life, now a cornerstone of Cameron’s remote village wellness mission.
Finance & Lending
Licensed finance broker with Australian Finance Group (AFG).
Assisted clients in securing residential and commercial loans with a reputation for trust and diligence.
Security & Risk Management
Managed security teams for large-scale events, nightclubs, and VIP clients.
Developed operational systems in high-pressure environments, applying leadership and compliance skills still in use today.
In 1999, Sherif launched his first business and has since founded and led five companies across the facilities and property services sector. Today, he brings all that experience together through Cameron Facilities.
Under his leadership, the company has become known not just for integrated FM services but for pioneering a world-class Wellness and Mental Health Program for remote mining camps, a vision deeply rooted in Sherif’s own experiences in the FIFO sector.
Sherif holds a Diploma in Facilities Planning & Management from the University of New England, is a member of the Australian Institute of Company Directors (AICD), and is passionate about building a company culture where people are valued, supported, and empowered to thrive.
Jaypee Artajo
Local SEO Specialist and Digital Growth Strategist
Jaypee Artajo is a results-driven SEO specialist with over six years of hands-on experience helping local service businesses grow their visibility, generate consistent leads, and dominate their markets online. With a strong focus on Local SEO and Google Business Profile optimisation, Jaypee has built a reputation for turning underperforming listings into high-converting digital assets that drive real business outcomes.
His approach is practical, data-led, and built around one clear goal: helping businesses get found by the right people at the right time.
Early Career and Passion for Digital Growth
Jaypee began his journey in digital marketing with a clear interest in how search engines influence customer behaviour. Early on, he recognised that local businesses—especially service-based companies—were often missing out on high-value opportunities simply because they were not optimised for local search.
Rather than taking a broad, generalist path, he chose to specialise. He focused on Local SEO, Google Business Profile (GBP) optimisation, and lead generation strategies tailored for service providers. This decision allowed him to build deep expertise in a niche where results can be measured quickly and clearly.
Over time, Jaypee refined his process, combining technical SEO knowledge with practical on-the-ground strategies that align with how real customers search, compare, and choose local providers.
Expertise in Local SEO and Google Business Profile Optimisation
Jaypee’s core strength lies in Local SEO. He works closely with businesses to improve their visibility in local search results, Google Maps, and the highly competitive “local pack.”
His work typically includes:
- Google Business Profile optimisation and management
- Local keyword targeting and on-page SEO
- Citation building and NAP consistency
- Review generation and reputation management
- Local link building strategies
- Competitor analysis and gap identification
He understands that ranking a business locally is not just about keywords—it’s about trust, relevance, and proximity. By aligning all these factors, he helps businesses secure stronger positions in search results while improving conversion rates.
Jaypee is known for simplifying complex SEO strategies into clear, actionable steps. Clients value his ability to explain what matters, what doesn’t, and where to focus for the fastest return.
Facebook Ads and Lead Generation
In addition to SEO, Jaypee is also a skilled Facebook Ads specialist. He uses paid social campaigns to complement organic growth, ensuring businesses can generate leads both immediately and sustainably.
His Facebook Ads strategy focuses on
- Targeting the right local audience
- Creating clear, high-converting ad creatives
- Building effective landing pages
- Testing and optimising campaigns for ROI
By combining Local SEO with paid advertising, Jaypee creates a balanced digital strategy. This allows businesses to generate short-term leads while building long-term visibility.
Achievements with Cameron Facilities
One of Jaypee’s standout collaborations has been with Cameron Facilities, a facilities management company operating across Perth and wider Australia. The company offers a broad range of services, including building management, remote camp services, catering, cleaning, concierge, security, and landscaping.
When Jaypee began working with Cameron Facilities, the focus was clear: improve local visibility, strengthen online presence, and generate more qualified enquiries from commercial and industrial clients.
His impact has been significant.
1. Google Business Profile Growth
Jaypee successfully optimised Cameron Facilities’ Google Business Profile to improve visibility across key service areas. This included refining categories, enhancing service descriptions, adding high-quality media, and implementing a consistent posting strategy. As a result, the profile achieved stronger rankings in local searches and increased engagement from potential clients.
2. Increased Local Search Visibility
Through targeted keyword optimisation and on-page improvements, Jaypee helped the business rank for high-intent local search terms related to facilities management, building services, and remote camp support. This led to a noticeable uplift in organic traffic and inbound enquiries.
3. Lead Generation Improvements
By aligning SEO efforts with conversion-focused website updates, Jaypee helped turn website visitors into qualified leads. Clear calls to action, improved service pages, and structured content played a key role in this transformation.
4. Strategic Content Development
Jaypee contributed to the development of SEO-optimised service pages and blog content tailored to the needs of large commercial clients. This content not only improved rankings but also positioned Cameron Facilities as a trusted provider in the industry.
5. Integration with Paid Advertising
By supporting Facebook Ads campaigns, Jaypee ensured Cameron Facilities could capture demand at multiple stages of the customer journey. This helped drive immediate enquiries while long-term SEO gains continued to build.
Overall, his work has helped strengthen Cameron Facilities’ digital presence, making it easier for potential clients to find, trust, and engage with the business.
Approach and Work Philosophy
Jaypee’s approach is grounded in clarity, consistency, and results. He avoids unnecessary complexity and focuses on strategies that deliver measurable outcomes.
Key principles that guide his work include:
- Practical execution over theory – Every strategy must lead to action
- Data-driven decisions – Performance metrics guide all optimisation efforts
- Client-focused outcomes – Success is measured by leads, enquiries, and growth
- Continuous improvement – SEO is never static, and strategies evolve with the market
He also understands the importance of responsiveness. In service-based industries, delays can cost opportunities. Jaypee works with a sense of urgency, ensuring changes are implemented quickly and efficiently.
Supporting Service-Based Businesses
Jaypee specialises in working with service-based businesses, including:
- Facilities management companies
- Cleaning and maintenance providers
- Trades and contractors
- Property and building services
- Remote and industrial service providers
He understands the challenges these businesses face—tight competition, location-based demand, and the need for consistent lead flow. His strategies are tailored to address these challenges directly.
Looking Ahead
As digital competition continues to grow, Jaypee remains focused on helping businesses stay ahead. He continues to refine his Local SEO strategies, explore new tools, and adapt to changes in search engine algorithms.
His goal is simple: help businesses build a strong, reliable online presence that drives real-world results.
Jaypee is a dedicated Local SEO specialist with a clear track record of helping service-based businesses improve visibility and generate leads. With six years of experience, a strong focus on Google Business Profile optimisation, and complementary expertise in Facebook Ads, he delivers practical solutions that work.
His achievements with Cameron Facilities highlight his ability to handle complex service offerings and translate them into effective digital strategies. By combining technical knowledge with a results-driven mindset, Jaypee continues to help businesses grow, compete, and succeed in their local markets.
Gordon Bryden
Gordon Bryden brings over three decades of executive leadership across facilities management, infrastructure, resources, and social enterprise to Cameron Facilities. His career spans some of the world’s most respected engineering and services organisations including; Serco, Carillion, KBR, Worley, and Aurecon, providing operational leadership in businesses located in the United Kingdom, Europe, the Middle East, and Australia.